Curriculum
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Marketing Básico para Emprendedores
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Curriculum
Marketing Básico para Emprendedores
Introducción al marketing digital
0/5
¿Qué es marketing y para qué sirve?
0h 10 min
Cómo piensan los clientes: necesidad, deseo y decisión de compra
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0h 10 min
Marketing Emocional
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0h 15 min
Errores al vender en Redes Sociales
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0h 15 min
Quiz: Conceptos básicos de marketing digital para emprendedores
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5 questions
Redes sociales para vender
0/5
Elección de redes según el tipo de negocio
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0h 10 min
Optimizar cuentas en Instagram, Facebook y TikTok
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0h 20 min
Frecuencia y Tipos de Publicaciones
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0h 15 min
El poder de Facebook Marketplace
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0h 25 min
Quiz: Estrategias efectivas en redes sociales
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5 questions
Público objetivo y propuesta de valor
0/4
Por qué es clave conocer a tu cliente ideal
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0h 20 min
Qué es una propuesta de valor y cómo diferenciarte
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0h 20 min
Puntos de dolor (en marketing)
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0h 15 min
Quiz: Publico Objetivo y Propuesta de Valor
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5 questions
Creación de contenido que vende
0/6
Qué es un caption y cómo escribir uno efectivo
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0h 15 min
Fórmulas simples de copywriting para ventas
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0h 25 min
Cómo estructurar un Reel que venda
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0h 20 min
Reels adictivos: paso a paso
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0h 25 min
Reels sin salir en cámara
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0h 10 min
Quiz: Creación de contenido persuasivo en redes sociales
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10 questions
Uso de testimonios y contenido educativo
0/5
El poder de los testimonios
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0h 15 min
¿Por qué crear contenido educativo?
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0h 10 min
Diseño para emprendedores: principios básicos
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0h 10 min
Guía básica de Canva para diseño gráfico
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0h 10 min
Preview
Quiz: Estrategias visuales para fortalecer tu marca
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5 questions
WhatsApp Business para Vender y Conectar con tus Clientes
0/4
Qué es WhatsApp Business y por qué usarlo en tu negocio
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0h 15 min
Configuración profesional del perfil de WhatsApp Business
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0h 40 min
Organización y ventas efectivas con etiquetas y catálogos
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0h 15 min
Quiz: WhatsApp Business
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5 questions
Métricas básicas y análisis de resultados
0/3
Qué medir y por qué (alcance, interacción, conversión)
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0h 25 min
Como usar Meta Business Suite
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0h 35 min
Quiz: Análisis de resultados
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4 questions
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